From the Inside Firefox blog – tips on writing for busy people (and who isn't??) :

  1. Make important points up front
  2. Clear taxonomy of headings (I need a dictionary)
  3. Write clearly and succinctly (well, uh, yeah)
  4. No long, unbroken paragraphs or text (we are lazy – we don't want to have to read a lot)
  5. Preferring bulleted lists with links to paragraphs (goes back to the lazy thing)
  6. Formatting to make important points clear

Maybe just me, but most of these lists are so damn obvious. Oh well, I guess you can't hear it too much. The big thing to get here is the idea of breaking up your writing – especially on the web. People are overwhelmed when they click on a page and see a huge paragraph or page of text. It could be written by Hemingway – but, they will click on by.

That's not just busy people – just people today. We want everything fast. We love lists (top 5 etc), bullets, one or two line paragraphs.

And – the idea of writing for "busy people" is so annoying to me. Who is not busy? Even if they aren't busy – they still don't want to sit around and read a bunch of drivel or BS. Right? Oh well, keep on writing, querying, blogging, and succeeding.
via lifehacker